Marketing Decisions

General campaign guidelines

Marketing objectives

- Raise awareness of the “I Living Labs” program

- Increase the number of registrations

Target audience description

The target audience for this project is European university students who value challenges and are interested in the three EUDRES research areas (Circular Economy, Artificial Intelligence and Well-being). In addition, they are students who intend to break down international barriers while opening their horizons and overcoming challenges.

Communication objectives

- Increase adherence by students, entrepreneurs and any other interested party to the “I Living Labs” program
- Increase the knowledge of the “I Living Labs” program – to establish it as a quality option for potentially interested parties.

General notes and comments

Respect the identity of the program.

Respect the communication used previously.