MARKETING DECISIONS
General campaign guidelines
Marketing objectives
- Raise awareness of the “I Living Labs” program
- Increase the number of registrations
Target audience​ description
The target audience for this project is European university students who value challenges and are interested in the three EUDRES research areas (Circular Economy, Artificial Intelligence and Well-being). In addition, they are students who intend to break down international barriers while opening their horizons and overcoming challenges.
Communication objectives
- Increase adherence by students, entrepreneurs and any other interested party to the “I Living Labs” program
- Increase the knowledge of the “I Living Labs” program – to establish it as a quality option for potentially interested parties.
General notes and comments
Respect the identity of the program.
Respect the communication used previously.